Amazon Video on Demand

We bought a Roku a while back to stream videos from Netflix and display them on the TV. There have been recent updates to the Roku that allows media to be streamed from Amazon's media store. I watched some of the free content and was impressed by the quality. I went shopping tonight for some paid content and was amazed at the price! Amazon wants $1.99 per TV episode! Umm.... What? What a rip off! I think I will stick with Hulu for the time being.